Armadillo Distributing is a Bowling capital equipment, parts, and consumer products sales company. We are the primary distributor of Via Bowling Products of Shanghai, China in North America. Our alliance of companies such as Kegel, Via and Steltronic provides our customers with a choice of products unmatched by any in the bowling industry.

The first thing you should know is that VIA is an international success story. Within a few short years of initial product release in china in the mid 90’s, then the world’s largest bowling equipment market, VIA has sold thousands of lanes of bowling equipment and surpassed the combined sales of its two largest international competitors. This event ended, for the first time in almost 40 years, these two companies’ dominance over the international bowling equipment market.